Friday’s ad is another poster for kühles Bier, or “Cool Beer,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Heinz Fehling, who created both The Beach Babe and The Worker posters the same year. It appears that he may even have used the same models. Unfortunately, I could only find this black and white example of the poster, so it’s possible it was never used. (By contrast, the other two are widely available, even today.)
