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Beer In Ads #2997: Birra Metzger Gambrinus

Saturday’s ad is for Birra Metzger, from 1910 or 1912. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. It was created by Italian-born French artist Leonetto Cappiello.

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