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Beer In Ads #2999: Birra Metzger Waving Waiter

Monday’s ad is for Birra Metzger, from around 1930. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. It was created by British painter Daphne Mabel Maugham, who emigrated to Turin, Italy, in 1925.

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