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Beer In Ads #3008: Birra San Marco

Wednesday’s ad is for Birra San Marco, from 1909, though at least one source says 1920. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra San Marco, which was founded in Venice, Italy as early as 1835, though under a different name. In 1908 it became Birra San Marco, but in 1913 changed its name again to Birra Venezia. The poster was created by Italian artist and illustrator Gian Emilio Malerba.

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