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Beer In Ads #3011: Birra Pedavena Banner

Saturday’s ad is for Birra Pedavena, from around 1950? From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Pedavena, founded by brothers Sante, Luigi and Giovanni Luciani in PedavenaItaly in 1897. The brewery was bought by Heineken in 1974, who announced they were closing the plant in 2004. The brewery worked organized protests and persuaded Heineken to sell it to Birra Castello, who reopened it in 2006. I’ve been unable to find any information about who created the poster.

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