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Beer In Ads #3029: DAB Kraftperle Alkoholarm

Wednesday’s ad is for the Dortmunder Actien-Brauerei, otherwise known as DAB, from the 1950s, I think. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Dortmunder Actien Brauerei is a German brewery in the city of Dortmund, founded in 1868 by the businessmen Laurenz Fischer and Heinrich and Friedrich Mauritz together with master brewer Heinrich Herberz. Today it is owned, in part, by the Radeberger Group. This ad includes the text “Kraftperle Alkoholarm Für Sportler Genesende Mutter und Kind,” which means “Power pearl low alcohol. For athletes, recovering mothers (or convalescents), and children.” I’m again not sure who the artist is who created this work.

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