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Beer In Ads #3030: To Eat A Beer

Thursday’s ad is for Zum Essen, from 1963. I believe it’s from Switzerland. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Zum Essen Ein Bier, which Google translates as “To eat a beer,” although I suspect that’s not quite right. The poster was created by Swiss artist Paul Trauffer.

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