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Beer In Ads #3037: Feldschlösschen Bock

Thursday’s ad is for Feldschlösschen Bock, from 1940. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Brauerei Feldschlösschen, in Rheinfelden, Switzerland, which was founded in 1876 as the Wüthrich & Roniger Brewery. In 1890, the company was reorganized and renamed Feldschlösschen. Apparently, the brewery is in the shape of a castle and Feldschlösschen means ‘small castle in the fields’ in German.” Today, the brewery is owned by the Carlsberg Group. The artist who created this poster was named Koller, and one source claims it was Rudolf Koller, a Swiss fine artist, but given that he died in 1905, I don’t see how that’s possible, and it must have been another artist named Koller.

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