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Beer In Ads #3055: Cardinal Kids Beer Wagon

Monday’s ad is for “Brasserie du Cardinal,” from the 1890s, I think, or thereabouts. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by French artist Louis Théophile Hingre. He died in 1911, which I why I believe this work is most likely from the 1890s or so, since it fits the style at that time, but it really could conceivably be any time prior to 1911.

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