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Beer In Ads #3058: Birra Forst—Bier

Thursday’s ad is for Birra Forst—Bier, from 1966, which I think means forest beer, or beer to be enjoyed outdoors. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association. It was created by Swiss artist Rolf Gfeller.

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