Friday’s ad is for Bier, Biere, Birra, from 1978. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association with the tagline “Unsere Schweiz – Unser Bier,” which translates as “Our Switzerland — Our Beer.” It was created by Swiss artist Erich Hörner.
