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Beer In Ads #3071: Falken Oster-Bock Over The Rainbow

Wednesday’s ad is for Bierbrauerei Falken Schaffhausen, from 1927. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Oster-Bock, or Easter Bock, and shows a strange scene of a falcon carrying a man holding a large glass of beer high over a medieval town with a rainbow in the background. It was created by Swiss artist Arnold Oechslin.

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