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Beer In Ads #3086: Hürlimann Train

Thursday’s ad is for Braustube Hürlimann, from around 1940. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hürlimann Brewery, of ZurichSwitzerland. The brewery was founded in 1836 by Albert Hürlimann. In 1996, it was bought by Feldschlösschen, which in turn is owned by the Carlsberg Group. This one shows a train, his hot boiler red with heat as he holds a glass of beer between his two front wheels, tipping it back to take the first sip. The text below reads: “Braustube Hürlimann Zurich at the train station.” It was created by Swiss artist Martin Peikert.

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