Saturday’s ad is for the Brauerei Haldengut Winterthur, from 1934. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. The ad is an illustration of a keg with the brewery’s name and telephone number carved into it, with a freshly poured mug of beer beside it. It was created by Swiss artist and graphic designer Hugo Laubi.
