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Beer In Ads #3104: Feldschlösschen Bockbier Dunkel

Monday’s ad is for the Feldschlösschen Bockbier Dunkel, from 1920. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Brauerei Feldschlösschen, in Rheinfelden, Switzerland, which was founded in 1876 as the Wüthrich & Roniger Brewery. In 1890, the company was reorganized and renamed Feldschlösschen. Apparently, the brewery is in the shape of a castle and Feldschlösschen means ‘small castle in the fields’ in German.” Today, the brewery is owned by the Carlsberg Group. The artist who created this poster only signed it with the monogram, St., so I’m not sure who that was.

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