Wednesday’s ad is for Waedenswiler Excelsior-Bräu Doppel-Bock, from 1910. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for the Brauerei Wädenswil, located in Wädenswil, Switzerland, which is a municipality in the district of Horgen in the canton of Zürich. It was founded around 1833, after buying the farm property seven years earlier, in 1826, and converting the distillery there to a brewery. The brewery had numerous business troubles and changed hands numerous times between then and 1990, when it closed. Two years later, a new brewery, Wädi-Brau-Huus AG, was formed to continue brewing the beer. The ad was advertising their Waedenswiler Excelsior-Bräu, a Doppel-Bock. The poster was created by Swiss artist Paul Krawutschke.
