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Beer In Ads #3118: Franziskaner Salvator Bier

Monday’s ad is for Salvator Bier, from 1937. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is a little bit strange since it appears at first to be for Spaten-Franziskaner-Bräu, which was created out of a merger of the Spaten-Brauerei and the Franziskaner-Leist-Bräu of Munich, Germany in 1922. What’s strange is that Salvator Bier is a Paulaner brand while the poster also includes Zurich and below that, Stüssihofstatt. Stüssihofstatt appears to be an old farmhouse in the Swiss canton of Uri that’s a heritage site, having been built in 1451. But there was also a Franziskaner Hotel in Zurich, and it seems more likley that’s what the poster was for, though why it also advertised Salvator Bier remains something of a mystery. So there’s a number of disparate elements here, and it’s slightly confusing, to say the least. I’m not sure who the artist was who created the poster, but his initials were L.G.

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