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Beer In Ads #3128: Oktoberfest 1957

Thursday’s ad is for the Munich Oktoberfest, from 1957. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Munich Oktoberfest, which began September 21 and runs through October 6. So from now until then I figured I’d post posters from the German folk festival. From what I can tell, official Oktoberfest posters started being produced each year beginning in 1952. The poster was created by German artist Ernst Strom, who also created Oktoberfest posters in 1958, 1967 and 1981.

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