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Beer In Ads #3168: Oktoberfest 1997

Tuesday’s ad is for the Munich Oktoberfest, from 1997. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Munich Oktoberfest, which began September 21 and runs through October 6. Originally I thought from now until then I’d post posters from the German folk festival, but now that Oktoberfest is over I think I’ll just keep going. From what I can tell, official Oktoberfest posters started being produced each year beginning in 1952. This poster was created by German artist Bozéna Jankowska, who also created Oktoberfest posters for 1995 and 1998.

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