Thursday’s ad is for Bären-Brauerei Weihnachtsbier, from the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created by an unknown marketing person using the 1920s image of the bear painted for the brewery by German artist Ludwig Hohlwein.
