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Beer In Ads #3228: Tuborg Boy Beer

Saturday’s ad is for Tuborg, from 1932. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This poster is by German artist Hans Heinrich Koch. I have to confess, I’m not sure what constitutes a “Boy Beer,” but I can’t think of any positive explanations.

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