Tuesday’s ad is for Tuborg, from the 1990s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is similar to a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) created a series of minimalist posters using just green and white in 1985 that was so popular that they continued to use the motif for several years after that. This one used similar thematic elements several years later, showing a toolbox containing several tools and a bottle of Tuborg beer. The text, “Gør livet lidt grønnere” is translated as “Make life a little greener.”
