Wednesday’s ad is for Croix De Lorraine Limonade “Royale,” from the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was for La Croix De Lorraine, a brewery in Bar-le-Duc, a commune in the Meuse area of France, located in the northeast. The brewery is named for the Cross of Lorraine, a particular type of cross common to the area. In addition to beer, they also produced a popular lemonade, though I don’t know what made it “royal.” As for the name at the bottom, “Roger Thevenot,” one auction site suggested it was the name of a restaurant or tavern owner, but that doesn’t make sense to me, it looks too much like a part of the poster to be something they just added to every poster with a different name. The artist is that created the poster was named “Regoz.”
