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Beer In Ads #3274: Brasserie Et Malterie De La Croix De Lorraine

Friday’s ad is for Brasserie et Malterie de la Croix de Lorraine,” from the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was for La Croix De Lorraine, a brewery in Bar-le-Duc, a commune in the Meuse area of France, located in the northeast. The brewery is named for the Cross of Lorraine, a particular type of cross common to the area. This one is a beautiful example of the idealized illustration of a breweries that used to be popular. I don’t know who the artist is that created the poster, but there is a signature in the lower right-hand corner, but it’s hard to read. It looks something like “W. Sourisch” or some such.

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