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Beer In Ads #3294: Bières De La Gerbe D’Or

Thursday’s ad is for Bières De La Gerbe D’Or, from the 1902. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Bières De La Gerbe D’Or, located in Val d’Ajol in the Vosges, in the northwestern part of France. I have not been able to find out any information about the brewery, and it appears this poster was originally larger, but reproductions of just this part of it are all I can find online. This poster was created by French artst Gustave Fluhr.

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