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Beer In Ads #3305: Gueuze Vieux Château D’Or

Monday’s ad is for Gueuze Vieux Château D’Or, from the 1940s or 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vanderperre, which was located in the Laeken-Schaerbeek area of Brussels. It was founded in 1886. “In 1968 they merged with Brabrux and continued brewing until 1972. Brabrux continued the Vanderperre brand until it was bought and closed by Interbrew.” I don’t who the artist was that created this poster.

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