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Beer In Ads #3317: Löwenbräu Maibock

Saturday’s ad is for Löwenbräu Maibock, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Löwenbräu Brewery, which was located in Munich, Germany. The brewery was founded as early as 1383, although today is owned by ABInBev. The artist who created this poster was German artist Julius Diez.

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