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Beer In Ads #3321: Amstel Beer Smile

Wednesday’s ad is for Amstel Beer, from perhaps the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Amstel Brewery, which was founded in 1870 in Amsterdam, in The Netherlands. The Heineken family bought the brewery in 1968. I’m not sure who created this poster and I’m not even sure if it’s an illustration or a hand-colored photograph.

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