Monday’s ad is for Heineken, from 1928. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. It\\The poster commemorates the first skywriting advertising in The Netherlands, “carried out by the brave English skywriter commissioned by the Heineken’s Brewery. The first brewery in the world that uses this modern form of advertising.” The text in the bottom, “het bier der olympiade,” Google translates as “the beer of the Olympics.” This poster was designed by Dutch commercial artist Willy van de Poll.
