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Beer In Ads #3342: Heineken’s Bokbier Goat

Wednesday’s ad is for Heineken, from the 1950s or 60s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This goat reminds of a stylized Aries for an astrology calendar. I’m not sure who created this poster, although there are initials in the corner, they’re just too small to make out.

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