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Beer In Ads #3355: Heineken, India’s Health Drink

Tuesday’s ad is for Heineken, from 1938. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This ad is for their Indian brewery, declaring themselves to be India’s health drink, at least I think that’s what they’re saying. The text at the bottom, “Indië’s Heildronk met Heineken’s Hollandsch bier in indië gebrouwen” is translated by Google as “India’s heal drink with Heineken’s Dutch beer brewed in India,” so I suspect they mean health drink.

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