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Beer In Ads #3368: La Trappistine

Monday’s ad is for La Trappistine, from 1897. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was apparently created for a Trappist beer … maybe. Some websites where I’ve found do insist it was for a Trappist beer, but a least a few others think it was a liquor of some kind. Either way, it’s too cool not to share. The poster was created by famed Czech painter, illustrator and graphic artist, who lived in Paris during the Art Nouveau period, Alphonse Mucha. The original is at the Art Institute of Chicago.

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