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Beer In Ads #3398: Out Of Curiosity, Taste …

Tuesday’s ad is for Super Bavery, from around 1950. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Bavery, which was located in Couillet a section of the Belgian town of Charleroi within the Walloon region in the Province of Hainaut. It was a municipality of its own before the merger of the municipalities in 1977. The brewery was founded in 1940 and was abandoned in 1979, with several other breweries taking over production of their brands. The text at the top, “Par curiosité goutez …,” Google translates as “Out of curiosity taste ….” The poster was created by Belgian artist A. Chave Peyer.

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