Friday’s ad is for Brasserie Vandenheuvel, from the 1920s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vandenheuvel, which was located in Molenbeek, one of the 19 municipalities in the Brussels-Capital Region of Belgium. It was founded around 1850 by Henry Vandenheuvel, but was bought by Watney’s in the late 1960s, and was closed in 1974. Ekla was their most well-known beer. This poster depicts a football player after apparently winning a trophy but looking more admiringly at a glass of Ekla, although I don’t know who the artist was that created the ad, though it may be A.G. Roffel, who appears to have signed it on the side.
