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Beer In Ads #34: Lone Star, Have Fun With Your Thirst

Given that today is the 70th anniversary of Champion Brewing changing their name to Lone Star, it seemed only appropriate for Monday’s ad to be for Lone Star Beer. And it’s an odd one, in several ways. I’m guessing from the art that it was published in the late 50-early 60s. Are the couple at the beach? At night? It looks like a starry background and possibly ocean waves, but it’s awfully bright. Must be a full moon. There are a couple of humorous taglines. First, they’re “now in GLASS cans!” That’s an interesting way to market Stubbies. I knew that Stubbies were created by glass manufacturers to compete with the popularity of cans, but I hadn’t heard that so nakedly admitted in an ad before. And Lone Star claims to be the first “Certified Quality Beer,” with the footnote reading “Certified ‘As Fine A Beer As Is Brewed In The World,'” whatever that means. But the real crack-up is just how happy they seem to be with their food. The main tagline might be “have FUN with your thirst..,” but they’re looking at that sandwich and especially the hot dog way too longingly.

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