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Beer In Ads #3400: Your Smile … Is The Crown At Work!

Friday’s ad is for Bink, from probably the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brouwerij Kerkom, which was located in Kerkom-bij-Sint-Truiden, usually just known more simply as Kerkom, which is in the south of the province of Limburg, Belgium. The brewery was founded in 1878 by Evarist Clerinx. The text at the top, “Uwen glimlach … is den kroon op onsch work!” Google translates as “Your smile … is the crown at work!” But I especially love the text at the bottom, “De ziel van vroeger met de smaak van nu,” which means “The soul of the past with the taste of today.” I don’t know who created this poster.

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