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Beer In Ads #3403: Fort-Op High Fermentation

Monday’s ad is for Fort-Op, from maybe the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brewery Meiresonne, or Brouwerij De Hoprank, which was located Landegem, which used to be part of the Belgian municipality of Nevele in the province of East Flanders, Belgium. The brewery was founded 1871 by August Meiresonne. When the Germans destroyed the brewery during their retreat in 1918, the brewery was rebuilt in Ghent. In 1964 it was acquired by Artois (later Interbrew then InBev), who demolished all traces of the brewery in 1985. I don’t know who created this poster.

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