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Beer In Ads #3405: Brigitte Bardot For Real Ixelberg

Thursday’s ad is for Real Ixelberg, from 1967. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grande Brasserie de Koekelberg, sort of, which was founded in 1886 in Koekelberg, which is one of the nineteen municipalities of the Brussels-Capital Region in Belgium. But in 1954, it merged with the Grandes Brasseries d’Ixelles, and the merged company was called Brasseries de Koekelberg et d’Ixelles, though it was generally referred to as Ixelberg in advertising to consumers. This poster was created by Belgian artist Rob Otten and features French actress Brigitte Bardot in one of her few commercial endorsements.

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