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Beer In Ads #3406: Jespers & Boon Faro

Saturday’s ad is for Jespers & Boon Faro, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This sign was created for Jespers & Boon, a lambic brewery located in Tervuren, which is a municipality in the province of Flemish Brabant, in Flanders, Belgium. They “produced Gueuze, Kriek, and Lambic,” and were also known as “Brasserie du Parc Royale.” I don’t know who the artist is who created this sign.

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