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Beer In Ads #3421: This Is Beer

Sunday’s ad is for Això és Birra Moritz, from who knows when. It’s a variation on a century-old poster but could also be contemporary. But my gut tells me it’s newer. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Moritz, which is located in Barcelona, Spain, which is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. It was founded in 1856, closed in 1978, but was reopened in 2004 by the founder’s family. The text at the top, “això és birra,” translates as “this is beer.” I don’t know who the artist is who created this poster.

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