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Beer In Ads #35: Primo Surfer


Today is another anniversary, this time for beer in Hawaii. The first recorded brewing of beer in Hawaii took place on February 2, 1812. So Tuesday’s ad is for Primo Beer, one from 1958, the year before Hawaii became a state.

You can see more about Hawaii Brewing at the online Hawaiian Beverage Museum. Below, while not exactly an ad, is a cool poster showing the evolution of Primo Beer labels and packages from 1943 to the present.


Click through the image to see the poster larger.

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