Wednesday’s ad is for Oranjeboom, from 1927, although it is apparently unfinished and unpublished. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. This poster was created by French painter, commercial poster artist, and typeface designer who signed his work A.M. Cassandre, although his real name was Adolphe Jean-Marie Mouron.
