Wednesday’s ad is for “Brasserie Mapataud,” from maybe the early 1920s or 30s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie Bertrand-Mapataud in Limoges, which is in central France. It was founded in 1765. Unfortunately, I couldn’t find out any more information about the French brewery. I’m not sure who created this poster of the brewery. It appears to be signed under the table by an artist whose name begins with the letter “S” but I can’t make out the rest.
