Site icon Brookston Beer Bulletin

Beer In Ads #361: American Originals, Black & Tan


Tuesday’s ad is for another one of Anheuser-Busch’s series of beers they marketed under the name “American Originals,” beginning in the fall of 1995. This one was Black & Tan, a “Porter.” Here’s what a press release said about it at the time:

Adolphus Busch’s Black and Tan was first brewed in 1899 as an American porter, and was particularly popular on draught in saloons. Black and Tan is a full-bodied porter with a bit more malt to soften the flavor, and it has a deep reddish-brown color. It is a hearty, rich and dark ale that features taste characteristics of roasted malt, chocolate and coffee. Its aroma combines roasted malt, chocolate, fruity and slightly floral characteristics.

Black and Tan is brewed using a true English ale yeast, a blend of chocolate, caramel and two other varieties of roasted malt, and a combination of Washington State hops and imported hops.

“Black and Tan is a very hearty, rich, and dark beer that is a perfect complement to foods of a similar nature, such as meat stews, chilis and strong chocolate-flavored desserts,” Kahn said.

Exit mobile version