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Beer In Ads #3658: Dave Cowens & Bob Lanier For Miller Lite

Friday’s ad is for “Miller Lite,” from 1986. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former Boston Celtics basketball player Dave Cowens and Detroit Pistons and Milwaukee Bucks basketball player Bob Lanier.

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