Tuesday’s ad is for “Miller Lite,” from 1979. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American pool player Steve Mizerak, who was dominant during the 1970s and early 1980s, especially in the game of 14.1 continuous (straight pool) and nine-ball. Nicknamed “the Miz”, he also had a brief turn as professional snooker player. He was born in Perth Amboy, New Jersey. Apparently, in his television commercial he did a trick shot so in the print version, they used four pages to create a little insert booklet in any magazine running the ad that showed how the trick was done.
