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Beer In Ads #3679: L.C. Greenwood & Bob Uecker For Miller Lite

Saturday’s ad is for “Miller Lite,” from 1986. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one mentions American politician, actor, television presenter, political commentator, author, and retired professional wrestler Jesse Ventura, but in the text it turns out he was really American professional football player who was a defensive end for the Pittsburgh Steelers L.C. Greenwood, and there’s also American former Major League Baseball player and current sportscaster, comedian, and actor Bob Uecker as the Masked Marauder.

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