Thursday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one features the Coors’ famous waterfall, but it’s the text in this one I love. “When your palate is keenest, the ambrosial brilliance of Coors Export Lager is most enjoyed.” Now that’s a phrase I need to start using, “ambrosial brilliance.”
