Wednesday’s ad is for “Coors Beer,” from 1904. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is from a calendar Coors produced for 1904, showing, as was common at the time, a Gibson Girl, which was “the personification of the feminine ideal of physical attractiveness as portrayed by the pen-and-ink illustrations of artist Charles Dana Gibson during a 20-year period that spanned the late 19th and early 20th centuries in the United States. The artist saw his creation as representing the composite of “thousands of American girls.”
