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Beer In Ads #3719: Coors Wewatta

Thursday’s ad is for “Coors Beer,” from the 1890s or early 1900s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is also from a calendar Coors produced, though I don’t know for what year, and it again features, as was common at the time, a Gibson Girl, which was “the personification of the feminine ideal of physical attractiveness as portrayed by the pen-and-ink illustrations of artist Charles Dana Gibson during a 20-year period that spanned the late 19th and early 20th centuries in the United States. The artist saw his creation as representing the composite of “thousands of American girls.” This one is falling apart and the only thing I can really make out is that the business, probably a distributor, who was giving this out had the word “Wewatta” in their name or address, and their phone number was 862.

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